Child-Centric Data Protection in Marketing: Navigating Audience Targeting in Compliance with Law

Executive Summary

As targeted advertising becomes increasingly sophisticated, so too do the risks of unintentionally marketing to young audiences. Many businesses acquire user data to grow their audiences, but leveraging age-based, demographic, or behavioral data in targeting can expose companies to legal violations under new child-centered regulations.

Our solution, the Child-Centric Data Protection Impact Assessment (DPIA), empowers businesses to market responsibly, preventing data missteps that could affect both children’s privacy and brand integrity. This DPIA identifies areas where age-sensitive data could inadvertently inform ad targeting, helping companies avoid stepping over legal lines.

By adopting a proactive compliance approach, companies not only ensure adherence to age-appropriate design codes but also build consumer trust in a landscape that increasingly values ethical data use. Embrace safer audience growth with informed safeguards, ensuring you meet regulatory standards while respecting young users’ privacy.